I always sketch my ideas to help me to understand the subject matter, to come up with concepts and ideas for the visuals, and to be able to look back and see what my thoughts and ideas were. Here are a few from a recent commission from Scientific American, published in the November 2018 issue on the subject of gravitational lensing.
I see this many times a week when ‘infographics’ are shared on social media.
This was shared on LinkedIn recently..what’s missing?
What’s missing is the data, in a visual way. Too much time has been spent on producing the nice icons (which are important for context), making them stand out in white on a dark blue background and the text is white as well. The tile of the graphic is ‘Number of years it took for each product to reach 50 million users’ – so where is are the number of years? They are written numerically, which is ok, but are a smaller font size and produce in a lighter blue on a dark blue background.
The graphic is hiding the data, the important piece of the graphic. That data should be seen first, or at least, seen easily. So why hide it.
Infographic = information + graphic
Here’s the data produced in a visual form. IMHO a much neater way of seeing what the graphic is supposed to be showing.
The icons can be added to it to give context if needed, but the graphic should show the information (data) first.
I worked on this last year and it was proposed to update the graphic to keep with the original style. Updating the data and storytelling between the signing of the Paris agreement last year and the Marrakesh plan of action this year. The graphic was launched at the Marrakesh COP22 conference on climate change.